Whether you’re building an app for the first time or expanding your mobile presence, a successful app launch is crucial to your growth. Mobile apps are incredibly profitable with user-driven demand, unlimited branding opportunities, and an endless list of potential use cases. However, app store saturation, increased competition from alternative app stores and third-party platforms, and rising user expectations means that it’s no longer enough to have a great idea and solid code. Achieving a strong app launch is now an essential part of the development process and requires strategic planning across research, measurement, and marketing.
App users take just a few seconds to decide whether an app is worth installing so it’s vital to set your app apart from the crowd and make the most of their attention span. That’s why knowing your audience, defining what sets you apart, and leveraging the power of social media and influencers are all critical for a strong app launch.
It’s also important to begin building your audience before you even start developing your app. Having a dedicated audience to promote your app to upon launch will generate excitement and drive downloads. This can be done through social media campaigns, email newsletters, and word of mouth. Additionally, timing your launch with events related to your app’s industry (like New Year for fitness apps) can create a sense of exclusivity and urgency. You can also build curiosity and anticipation by sharing behind-the-scenes looks at your development journey, teaser images, and countdown posts on social media.