Virtual Reality (VR) creates immersive computer-generated simulations that can be viewed with the aid of special headsets. AR overlays digital information on a display of the physical world, typically via a smartphone or tablet camera. Examples include the mobile video game Pokemon Go and augmented navigation systems like Apple’s car dashboard feature.
VR/AR development involves programming, graphic design, user experience (UX) strategy, and ensuring that applications run smoothly on mobile devices with the latest hardware capabilities. Programmers can use open-source or proprietary tools and frameworks to simplify the programming process. Some developers choose to specialize in specific types of VR/AR software or platforms. For example, a 3D artist might focus on creating 3D assets for the gaming or simulation industries while a UX designer may be better suited to designing mobile apps with intuitive user interfaces and interactions.
AR/VR technologies have a wide range of potential business uses. For instance, AR-enabled retail shopping experiences allow customers to try on products virtually before making a purchase. This boosts customer satisfaction and conversion rates. In manufacturing, AR/VR solutions help speed up product development cycles by allowing teams to perform realistic simulations and tests.
The main challenges associated with AR/VR development are related to cost and availability of equipment. The technology can be expensive to purchase and maintain, especially when paired with specialized VR headsets. Also, many users experience motion sickness or discomfort when using VR hardware. Finally, some users are resistant to the new augmented reality experience and can feel uncomfortable with technology that tracks their movements or captures their image.