How to Configure Google Assistant for Daily Update

Daily update is an Assistant feature that sends users notifications at a pre-scheduled time. To configure your Action with daily updates, select the intent and follow the prompt to subscribe (which can be given mid-conversation or as a suggestion chip when the user exits successfully).

When a user invokes an intent that you’ve configured as a daily update, they receive a notification on their device that they can tap to see content from your Action. If they tap the update notification, they will then be reminded to engage with your Action at their scheduled time each day.

To test your daily update-enabled Action, invoke it on a device with the Google Assistant app and check to see if you’re getting the right notifications at the right times. If you have questions about using this feature, reach out to us.

When setting up your daily update-enabled Action, make sure you show the user the benefit of subscribing to your daily updates before offering a prompt to register. If you don’t do this, your users may unsubscribe after a few days because they won’t feel that they get enough value from your Actions.

Internet Privacy – Protect Your Privacy Online

Internet privacy is a growing concern for many consumers, and rightfully so. The internet is a dangerous place where people can be attacked by hackers looking to steal information that could lead to financial losses or compromise business systems. Internet privacy is a subset of data privacy, which concerns how personal information (PI) is collected and used online.

PI can be anything from your date of birth or employer to the content you view on social media. When we share this information online, it leaves us open to cyberattacks and exploitation from snoopers, hackers and advertisers alike. It can even result in being sent unwanted emails and spam.

Some individuals have a casual interest in internet privacy and may be comfortable with the revelation of certain personal details like their IP address or non-personally-identifiable profiling, which is often an acceptable trade-off for convenience. Others desire much stronger privacy and are willing to work towards achieving complete anonymity on the internet, which can be accomplished through tools such as virtual private networks, encrypted messaging apps and anonymous browsing modes.

It can be challenging to protect one’s online privacy, but it is possible. Taking simple steps such as using a VPN to encrypt web traffic and only using HTTPS encrypted sites will help to protect against the most common attacks. Using one email address for important communications and another for social media can also help to keep spam emails down and avoid oversharing. Lastly, not sharing information on public Wi-Fi is a good way to prevent snooping on your device.

How to Execute an Exclusive Report

An exclusive report is a piece of news that doesn’t make it to other publications. This strategy can be used to ensure that a brand’s announcement is heard above the din of competing stories and to build a strong relationship with journalists.

However, this tactic can be difficult to execute effectively. It requires a unique angle, compelling information and relevant context. It also takes time to turn around the story, particularly if an embargo is involved. In many cases, it can take months to prepare for an exclusive, so it is important to consider carefully how and when to use this tool.

Joseph notes that PR pros should only use an exclusivity strategy for genuinely newsworthy moments. It’s also important to be mindful of how and who to pitch to in order to avoid a negative outcome. “Batching or denying another publication the opportunity to publish an exclusive can not only deter future interest in a story, but it may burn bridges that can take months, if not years, to rebuild,” she says.

To be successful with an exclusive, PR teams should select journalists and media outlets that align with the company’s target audience and goals, have a history of covering similar topics and have the capacity to quickly turn around a story. They should also create clear agreements about an embargo timeline to avoid hiccups and ensure that the story is accurate and high-quality. And they should be prepared to provide additional assets, such as high-resolution images, if needed.

What Is GDP?

GDP is the total amount of value produced in a country during an accounting period. The most common definition is that of the Organization for Economic Co-operation and Development (OECD), which defines it as the sum of all market transactions in goods and services.

Purchasing power parity (PPP) exchange rates are used to adjust for differences in price levels between countries when comparing GDP. This makes it easier to identify genuine growth, rather than changes in prices.

The four main components of GDP are consumption, investment, government spending and exports. Consumption expenditure by households is the largest component, reflecting the fact that consumer confidence has a significant impact on economic growth. Business investment, which is a crucial driver of growth, reflects the money businesses spend on new equipment and other assets to improve productivity.

Finally, government spending reflects the money a nation’s authorities spend on things such as building schools and roads. This excludes transfer payments, such as unemployment benefits and pensions, which don’t involve the direct purchase of products or services.

Because GDP is measured in a nation’s currency, it needs to be adjusted for differences in price levels when comparing GDP from different years. This is known as rescaling and is carried out by multiplying the original GDP figure by an inflation index, such as the Consumer Price Index (CPI). The resulting rescaled GDP figures are then divided by the country’s population to give the per-capita measure.

Mastering the Art of Media Alert

News alert is a type of Google service that sends an email when content containing specific keywords appears online. It’s an efficient way to monitor conversations about a client, competitors or industry keywords and can help you stay up-to-date on relevant topics as they unfold. It also raises important ethical considerations around sensationalism and ensuring that verified information is prioritized in a time of crisis.

Mastering media alert is an essential skill for PR professionals to elevate their impact and captivate audiences. This article shares 13 valuable tips for crafting compelling and engaging media alerts that will set you on the path to success.

A media alert, also known as a media/news advisory, is an announcement of an event that’s designed specifically for journalists and to convince them that it’s a genuine news story worthy of coverage. It can be a one-page announcement sent to local journalists or a press release distributed through wire services. Check out this sample media advisory from a local Lights On Afterschool event for some inspiration.

When crafting your media alert, start with the five Ws—Who, What, When, Where and Why. Make sure to include all of the important details about your event, including a captivating headline that grabs attention and explains why this is a story worth covering. You should also include contact information for someone from your organization who reporters can interview or find more info from. This will save them time and allow them to get started writing their story right away.