Top headlines capture the attention of the reader and entice them to read the entire article. They should be clear, concise, and informative, highlighting the who, what, when, where, why, and how of the story. Headlines are even more important than they used to be because today, readers can come across an article by reading a search engine result or by scanning a newspaper page.
News, blog, and ad headlines all have different styles, but they follow the same general rules of headline writing. For example, all news articles should be written in AP style and should always use correct grammar.
Learn how to write an engaging and informative feature headline that captivates your audience. Then, check out our resource bundle including marketing templates and eBooks.