How to Configure Google Assistant for Daily Update

Daily update is an Assistant feature that sends users notifications at a pre-scheduled time. To configure your Action with daily updates, select the intent and follow the prompt to subscribe (which can be given mid-conversation or as a suggestion chip when the user exits successfully).

When a user invokes an intent that you’ve configured as a daily update, they receive a notification on their device that they can tap to see content from your Action. If they tap the update notification, they will then be reminded to engage with your Action at their scheduled time each day.

To test your daily update-enabled Action, invoke it on a device with the Google Assistant app and check to see if you’re getting the right notifications at the right times. If you have questions about using this feature, reach out to us.

When setting up your daily update-enabled Action, make sure you show the user the benefit of subscribing to your daily updates before offering a prompt to register. If you don’t do this, your users may unsubscribe after a few days because they won’t feel that they get enough value from your Actions.

Internet Privacy – Protect Your Privacy Online

Internet privacy is a growing concern for many consumers, and rightfully so. The internet is a dangerous place where people can be attacked by hackers looking to steal information that could lead to financial losses or compromise business systems. Internet privacy is a subset of data privacy, which concerns how personal information (PI) is collected and used online.

PI can be anything from your date of birth or employer to the content you view on social media. When we share this information online, it leaves us open to cyberattacks and exploitation from snoopers, hackers and advertisers alike. It can even result in being sent unwanted emails and spam.

Some individuals have a casual interest in internet privacy and may be comfortable with the revelation of certain personal details like their IP address or non-personally-identifiable profiling, which is often an acceptable trade-off for convenience. Others desire much stronger privacy and are willing to work towards achieving complete anonymity on the internet, which can be accomplished through tools such as virtual private networks, encrypted messaging apps and anonymous browsing modes.

It can be challenging to protect one’s online privacy, but it is possible. Taking simple steps such as using a VPN to encrypt web traffic and only using HTTPS encrypted sites will help to protect against the most common attacks. Using one email address for important communications and another for social media can also help to keep spam emails down and avoid oversharing. Lastly, not sharing information on public Wi-Fi is a good way to prevent snooping on your device.

How to Execute an Exclusive Report

An exclusive report is a piece of news that doesn’t make it to other publications. This strategy can be used to ensure that a brand’s announcement is heard above the din of competing stories and to build a strong relationship with journalists.

However, this tactic can be difficult to execute effectively. It requires a unique angle, compelling information and relevant context. It also takes time to turn around the story, particularly if an embargo is involved. In many cases, it can take months to prepare for an exclusive, so it is important to consider carefully how and when to use this tool.

Joseph notes that PR pros should only use an exclusivity strategy for genuinely newsworthy moments. It’s also important to be mindful of how and who to pitch to in order to avoid a negative outcome. “Batching or denying another publication the opportunity to publish an exclusive can not only deter future interest in a story, but it may burn bridges that can take months, if not years, to rebuild,” she says.

To be successful with an exclusive, PR teams should select journalists and media outlets that align with the company’s target audience and goals, have a history of covering similar topics and have the capacity to quickly turn around a story. They should also create clear agreements about an embargo timeline to avoid hiccups and ensure that the story is accurate and high-quality. And they should be prepared to provide additional assets, such as high-resolution images, if needed.

What Is GDP?

GDP is the total amount of value produced in a country during an accounting period. The most common definition is that of the Organization for Economic Co-operation and Development (OECD), which defines it as the sum of all market transactions in goods and services.

Purchasing power parity (PPP) exchange rates are used to adjust for differences in price levels between countries when comparing GDP. This makes it easier to identify genuine growth, rather than changes in prices.

The four main components of GDP are consumption, investment, government spending and exports. Consumption expenditure by households is the largest component, reflecting the fact that consumer confidence has a significant impact on economic growth. Business investment, which is a crucial driver of growth, reflects the money businesses spend on new equipment and other assets to improve productivity.

Finally, government spending reflects the money a nation’s authorities spend on things such as building schools and roads. This excludes transfer payments, such as unemployment benefits and pensions, which don’t involve the direct purchase of products or services.

Because GDP is measured in a nation’s currency, it needs to be adjusted for differences in price levels when comparing GDP from different years. This is known as rescaling and is carried out by multiplying the original GDP figure by an inflation index, such as the Consumer Price Index (CPI). The resulting rescaled GDP figures are then divided by the country’s population to give the per-capita measure.

Mastering the Art of Media Alert

News alert is a type of Google service that sends an email when content containing specific keywords appears online. It’s an efficient way to monitor conversations about a client, competitors or industry keywords and can help you stay up-to-date on relevant topics as they unfold. It also raises important ethical considerations around sensationalism and ensuring that verified information is prioritized in a time of crisis.

Mastering media alert is an essential skill for PR professionals to elevate their impact and captivate audiences. This article shares 13 valuable tips for crafting compelling and engaging media alerts that will set you on the path to success.

A media alert, also known as a media/news advisory, is an announcement of an event that’s designed specifically for journalists and to convince them that it’s a genuine news story worthy of coverage. It can be a one-page announcement sent to local journalists or a press release distributed through wire services. Check out this sample media advisory from a local Lights On Afterschool event for some inspiration.

When crafting your media alert, start with the five Ws—Who, What, When, Where and Why. Make sure to include all of the important details about your event, including a captivating headline that grabs attention and explains why this is a story worth covering. You should also include contact information for someone from your organization who reporters can interview or find more info from. This will save them time and allow them to get started writing their story right away.

Why App Launch is So Important to Mobile Marketing

A great idea for an app can revolutionize an industry, solve a problem, or simply make your life easier. But turning that idea into an amazing mobile experience requires careful planning, cross-functional execution, and smart measurement at every step. That’s why app launch—the moment when your app becomes available for download—is a critical juncture on the journey from concept to user adoption.

In the highly competitive app landscape, it’s not enough to just get your app launched; you need a solid marketing plan to drive awareness and growth from day one. A successful mobile app launch depends on many factors, including defining who your audience is, nailing the timing of your release, engaging with users from the start, and using early feedback to optimize and improve.

From initial engagement to sustained retention, Orangesoft can help you craft a launch strategy that’s rooted in real user needs and optimized at every stage. We’ll partner with you to define your vision and turn it into a product that users love—so that your app can be a true revenue generator from day one.

Choosing the perfect launch date is a big decision for developers and marketers alike. Announcing a launch date creates excitement and builds anticipation, but it’s important to be sure that your app will be ready when you roll it out. If possible, tying your app launch to an event or holiday, like New Year or National Pizza Day, will help to generate buzz and create a sense of exclusivity for your audience.

What Is The Inflation Rate?

The inflation rate measures how quickly prices rise. It is a crucial piece of information for consumers, businesses, individuals on fixed incomes, and lenders and borrowers. A high rate of inflation can make it more difficult to pay bills, purchase goods or services and save money. It also distorts vital relative-price signals, causing people to spend time and resources in activities that may not support productive economic growth or wealth.

The official measure of inflation in the United States is the Consumer Price Index (CPI). Each month statisticians check the prices of a basket of 700 different items that are used to represent average household expenditures, including food, transportation and housing costs. They then compare that basket’s price changes from one period to the next to calculate a monthly or annual rate of change in prices, respectively.

This method of measuring inflation has its problems, though. The basket is not a perfect representation of how people spend their money, and it excludes certain types of spending (like savings). In addition, the CPI is weighted so that if an individual good spikes in price, such as the cost of beef or veal, that will raise the overall inflation rate even if other prices decline. A more accurate measure of inflation is the Personal Consumption Expenditures (PCE) Price Index, which is calculated using more extensive and varied data than the CPI.

There are many causes of inflation, but the most important is how and where new money enters the economy. For example, tight labor markets – as measured by the ratio of job openings to unemployment – can cause wage pressures that eventually raise prices across the economy. This type of inflation is called demand-pull inflation.

What is a Tech Giant?

A tech giant is a company that dominates the technological industry. These companies are usually well known and have a huge impact on the economy. They are also very profitable due to their monetization strategies. These companies often have a lot of data on their customers which allows them to target them with ads. This is what makes them so successful.

The five biggest tech giants are Apple, Alphabet (Google), Amazon, Facebook, and Microsoft. They are collectively worth over $3.4 trillion. The other tech giants are Alibaba, Tencent, and ZTE. Tech companies have a tremendous amount of autonomy and innovate at a much faster pace than government bureaucracies can manage. They are also able to sell to all parts of the world and have a massive impact on the economy.

Tech companies are increasingly becoming involved in geopolitics. They are protecting Ukraine from Russian cyberattacks, Google removes anti-Ukrainian content from its open-source maps, and Musk’s SpaceX keeps the country connected to the internet via 2,000 privately owned satellites. This is a difficult reality that governments are having a hard time adapting to.

These companies are often seen as having a huge impact on society, but they can be quite dangerous if they become too involved in the government. If they are too intertwined with the military and defense department, then accountability, ethics, and privacy may take a back seat. For example, Google’s parent company, Alphabet, has a contract with the National Security Agency for cloud services and has access to all the data that is stored there.

Understanding Interest Rates

Interest rates are key factors affecting the flow of money in our economy. They determine the cost of borrowing and the growth potential of savings. Understanding how they work and how to evaluate them may help individuals, businesses, and institutions make informed decisions.

Interest rate is the amount of money paid to a debtor by a lender in exchange for the use of funds the borrower does not currently possess. It is also a measure of the cost of opportunity and risk. Time and inflation diminish the value of available funds, so lenders must compensate borrowers for this loss of purchasing power by charging interest fees to cover their costs and potential risks.

A variety of factors influence interest rates, including shifts in central banks’ monetary policies, estimates for economic growth, and geopolitics developments. Keeping up to date on the latest financial news and analysis can help consumers and investors better understand how and why interests rates rise, fall, or stay the same.

Whether you’re considering taking out a loan or saving for the future, interest rates play an important role in your decision-making process. Understanding how they function, their benefits, and disadvantages may help you maximize the return on your investments or minimize your debt costs. The type of interest rate, compounding frequency, and loan terms all affect the total cost or return on a financial product. Ultimately, understanding the dynamics of interest rates can give you more control over your finances.

What Is Wearable Tech?

Wearable tech includes devices that are worn directly on the body or attached to clothing. Examples include smart watches, smart bracelets and sensors that can be incorporated into shoes and jewelry. Other wearable tech includes earbuds, virtual assistants clipped to the ears or around the neck and wristbands that monitor blood pressure and heart rate. These devices can reportedly answer questions, find information and carry out tasks such as navigating the web, playing music, taking photos and sending text messages. Some wearables also include translation and fitness-tracking features.

Health monitoring and fitness tracking are popular applications for wearables, as they can help people manage their health by enabling them to track their sleep patterns or heart rate. Some companies also develop wearables that can be used to take electrocardiogram (ECG) readings without the need for an invasive chest X-ray, while others offer mobile apps that help users to track their calorie intake or manage their training regimens.

Although some wearables have been shown to empower individuals by helping them to take a more proactive role in their health and care, barriers such as cost, accuracy, battery life and user fatigue remain. In addition, concerns that wearables may intrude on personal privacy and lead to a distrust of the technology have been reported. Further research is needed to examine whether wearables can encourage individuals to make healthy behavior changes and contribute to the sustainability of health care systems.